Published · 2022
Godfidence
The Art of Quiet Confidence and Emotional Intelligence
Cort draws on personal experience to explore how confidence develops through adversity.
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Private executive advisory
Clarity before consequence.
Confidential decision support for leaders weighing growth, acquisitions, and organizational change.
A private practice for founders, CEOs,
and senior leaders.
A sample case inspired by Cort’s Contextual Engineering™
01 The Decision Room
One decision, three possible futures.
Compare the immediate and downstream effects of three paths through the same board decision.
Case 01 · Market expansion
Enter a new market this quarter?
- Known
- The core team has no spare capacity.
- Unknown
- Whether demand can support a full launch.
Path 02 · Limited pilot
Test demand with a capped budget.
- Immediate effect
A small team tests demand with one customer segment and a fixed budget.
- Second-order effect
The core team can stay focused, but a narrow test may miss barriers in the wider market.
- Third-order effect
If the team honors the review gate, the pilot becomes a model for evaluating future markets.
Before committing
Agree on the success measure, budget cap, and review date before the pilot starts.
Illustrative case inspired by Cort’s Trinary Decision Support™ and Historical Future Modeling™.
02 The approach
See the whole decision.
Cort calls his discipline Contextual Engineering™. It brings the facts, competing priorities, and reasons behind past decisions into view before a team commits to its next move.
01Map the contextStrategic Context Engine™
Bring together the decision history, constraints, and facts that could change the call.
Ask What changed since the team last considered this market?
02Challenge the assumptionsShadow Council methodology™
Invite a competing perspective and test the premises the plan depends on.
Ask What evidence would change our estimate of demand?
03Trace the consequencesTrinary Decision Support™ & Historical Future Modeling™
Compare distinct options and follow their downstream effects before committing.
Ask How would launching now, running a pilot, or waiting affect the existing business?
03 The bookshop
The Reading Room.
Explore Cort’s published work and preview the pages for two forthcoming releases.
04 Client training
The client library.
A private space for paying clients to revisit training material. Open the demo library to try a lesson and track your progress.
Client Login
CLIENT LIBRARY
SAMPLE VIEW
Sample training series
Executive Decision Lab
Map the decisionLesson 01
Challenge the assumptionsLesson 02
Trace the consequencesLesson 03
05 Insights
From the writing desk.
Essays on leadership, behavior, and decision-making by Cort Twitty.
More on Medium
About
Cort Twitty
Contextual engineer, behavioral economist, author, and speaker.
Back to the bookshop
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Forthcoming · Concept cover and working title
- Availability
- Upcoming release
- Sample formats
- Hardcover · eBook
The checkout demonstrates sample formats and pricing.
Back to training
Private client access
Client Login.
The training library is designed for paying clients. Use the sample account to preview lessons and see how clients track their progress.
Sign in to the demo
The sample account is prefilled for this prototype.
Client library · Demo
Executive Decision Lab.
Work through a sample decision using three short lessons.
Your progress
0 of 3 complete
Map the decision
Separate the decision, known facts, and missing context.
Challenge the assumptions
Identify what has to be true for the plan to work.
Trace the consequences
Compare the next move and the effects that follow.
Sample lessons for this website concept.